Our trainer Thomas Roß will show you how to increase and sustain your reach on social media. First, you will plan to boost your reach with the help of search engines (SEO), social media and newsletters. Then you will learn how to create content and market it through advertising and multipliers. And finally, you will learn how analytics can be helpful in optimizing strategy and content. By the end, you will know the relevant tactics to achieve a better response to your content.
Content
09.15 - 09.30 Group check-in on Zoom
9.30 - 11.30 a.m. Live Online Course: planning reach strategically
- Setting realistic goals & key figures for content; comparing ways to publish , identify target groups
12.30 - 14.30 Live Online Course: Optimizing content
- Preparing texts and images to suit the platform, integrating multipliers, increasing reach through advertising
15.00 - 16.45 Online Course: Targeted use of analytics
- Efficient use of tools for measuring reach, deriving and defining measures
16.45 - 17.00 Check-out
What you will learn
- After this course the participants will know...
- how to plan a reach strategy
- how to create content that is suitable for the platform
- how to use online advertising and cooperation in a targeted manner
- how to use analytics to monitor success
This course is recommended for...
employees in editorial departments, PR, social media and marketing who want to reach more people with their content.
