Three steps to increase your reach

Our trainer Thomas Roß will show you how to increase and sustain your reach on social media. First, you will plan to boost your reach with the help of search engines (SEO), social media and newsletters.  Then you will learn how to create content and market it through advertising and multipliers. And finally, you will learn how analytics can be helpful in optimizing strategy and content. By the end, you will know the relevant tactics to achieve a better response to your content.


09.15 - 09.30 Group check-in on Zoom

9.30 - 11.30 a.m. Live Online Course: planning reach strategically

  • Setting realistic goals & key figures for content; comparing ways to publish , identify target groups

12.30 - 14.30 Live Online Course: Optimizing content

  • Preparing texts and images to suit the platform, integrating multipliers, increasing reach through advertising

15.00 - 16.45 Online Course: Targeted use of analytics

  • Efficient use of tools for measuring reach, deriving and defining measures

16.45 - 17.00 Check-out

  • Closing round & feedback

What you will learn

  • After this course the participants will know...
  • how to plan a reach strategy
  • how to create content that is suitable for the platform
  • how to use online advertising and cooperation in a targeted manner
  • how to use analytics to monitor success

This course is recommended for...

employees in editorial departments, PR, social media and marketing who want to reach more people with their content.

Interested in an offer?

Place: online  (Zoom meeting)
Attendees: 10
Fee: € 290

Trainer: Thomas Roß

Trainer and consultant

Thomas Roß is a trainer for social media, SEO and video marketing with many years of experience in strategic consulting and management of digital projects. As a business graduate, he makes sure that companies use their resources efficiently, and that digital strategies have a measurable impact.