Instagram stories

Instagram is extremely popular: More than one billion people worldwide use the network. For publishers and companies Instagram Stories are a good opportunity to reach their target groups and interact with them.

Stories appear at the top of the app and are much more visible  than posts in the feed, which helps to increase their organic reach. Hashtags and geo-markers in Stories can also be used to reach users who are not yet followers. Questions, polls and quizzes encourage interaction with the user.
Since Stories are automatically deleted after 24 hours, subscribers can be tempted to keep checking in - so they don't miss anything and stay loyal to your brand.

But what makes a thrilling Instagram Story? What are the keys to great storytelling?

In this workshop, multimedia journalist Bernard Lill provides answers to these questions and recommends apps that help produce stories which will stand out.


09.45 - 10.00 Group check-in on Zoom

10.00 - 12.30 Live Online Course

  • Why Instagram Stories are important for newsrooms and marketing
  • Which formats work particularly well for Instagram Stories
  • The best ways to produce Instagram Stories (with app tips).

14.00 - 17.00 Live Online Course

  • Participants will come up with a concept for an Instagram Story and start producing it
  • Discussion of concepts and feedback

What you will learn

After this course the participants will be able to...

  • assess which type of Instagram story format works for which users
  • develop concepts and topics for Instagram Stories
  • produce and post Stories

This course is recommended for …

journalists and media professionals working in marketing and communications who want to  reach their target groups with the Story format or want to learn more about it.

Interested in an offer?

Place: online  (Zoom meeting)
Attendees: 10
Fee: € 290

Trainer: Bernhard Lill

Freelance journalist and trainer

Bernhard has focussed on online journalism and on how to tell stories for websites, mobile devices and social media since 2009. Previously, he worked as an editor, a freelance reporter and producer for major broadcasting companies (BBC World Service, Radio Bremen and NDR) and also wrote for well known German print publications. At the Akademie, Bernhard teaches digtal storytelling, mobile video production, social media and SEO.