SEO – how to boost the visibility of your website

When it comes to Search Engine Optimization (SEO), dozens of factors determine where your website or content appears on Google’s search results page. As an editor or blogger, you can’t influence all of these parameters; so we’ll focus on what you actually can do: In this online course , Bernhard Lill gives tips which can be implemented immediately and make your content much more visible on Google - and for users.


09.55 – 10.00 Uhr   Group check-in on Zoom

10.00 – 11.30 Uhr  Live Online Course

  • Introduction: Understanding SEO
  • Ranking factors
  • How to use keywords, meta descriptions and links efficiently
  • What the perfect link looks like?
  • How to speed up your website

What you will learn

After this course the participants will know …

  • in what ways SEO can help to make content more visible
  • important ranking factors
  • how to tune the most important ranking factors on their websites

This course is recommended for …

Journalists, PR specialists, marketers, editors, bloggers and anyone who publishes online.

Interested in an offer?

Place: online  (Zoom meeting)
Attendees: 10
Fee: € 90

Trainer: Bernhard Lill

Freelance journalist and trainer

Bernhard has focussed on online journalism and on how to tell stories for websites, mobile devices and social media since 2009. Previously, he worked as an editor, a freelance reporter and producer for major broadcasting companies (BBC World Service, Radio Bremen and NDR) and also wrote for well known German print publications. At the Akademie, Bernhard teaches digtal storytelling, mobile video production, social media and SEO.