Social Media – Strategy & Analytics

In this seminar , our trainer Thomas Roß will show you how to plan and operate your social media activities in a targeted and efficient manner.

You will learn how to develop a social media strategy, how to ensure higher user engagement, identify which factors are important for evaluation and how effective audience development works.


10.00 - 12.00 Developing  social media strategy

  • Setting smart goals
  • Narrowing down target groups correctly
  • Platforms at a glance

12.00 - 13.00 Lunch break

13.00 - 15.00 Planning contributions efficiently

  • Understanding user behavior & algorithms
  • Success formula for social media posts
  • Editorial conference: Check the quality of your posts

15.15 - 16.45 Optimizing strategy & posts with analytics

  • The most important key figures
  • Analyzing posts for effectiveness
  • Applying platform tools

16.45 - 17.00 Seminar evaluation, feedback

What you will get

After the online seminar, participants will know...

  • how to reach their target groups
  • how to plan and optimize content in a targeted manner
  • how to define and measure the success of their social media activities

This course is recommended for …

…anyone who wants to implement their social media activities in a targeted and efficient manner.

Interested in an offer?

Place: online  (Zoom meeting)
Attendees: 10
Fee: € 290

Trainer: Thomas Roß

Trainer and consultant

Thomas Roß is a trainer for social media, SEO and video marketing with many years of experience in strategic consulting and management of digital projects. As a business graduate, he makes sure that companies use their resources efficiently, and that digital strategies have a measurable impact.